I'm not sure how long Sureshot's been there, but at least a couple of years. It's on University near 45th, right next door to Twice Sold Tales where the kitties live. The white coffee is relatively new. As far as I know, it's like regular coffee, but has been roasted for a shorter time. It might use different beans as well. It's supposed to have more caffeine but be less irritating to one's stomach.

The white coffee drinks they make at Sureshot are all delicious. I drank my homemade white coffee shots with just soy milk, a shot of vanilla flavoring, and some cinammon on top, and that was yummy too.